A Brave New World

Just a short post, hopefully a new beginning to revive a neglected blog.

This old 5-year old blog sure needs a revamp! Once it had thousands of back-links and reached PR3 in like no time; completely taking me by surprise since I was a total newbie to blogging. Today it’s still a PR2 even though there have been no updates for a while.

A Brave New World

Trying to pick it up again. Wow, the internet is a brave new world. What with Google’s Hummingbird coming after various other “creatures”, Ezine.com practically side-lined, social media and the multitudes of interface platforms, it is really, really daunting just thinking of how to find my way round the internet all over again.

Social Media

Probably the most logical place to begin is social media. And to begin where there is likely to be most interaction, Facebook. Just randomly googling on Facebook Pages, Facebook Shares and Facebook Likes, I came across Boostlikes.


Plasma Science Saving Lives in the Home: Fact or Marketing Fiction?

By Mike B Hopkins

Can Plasmas Save Lives?

Plasmas can be very hostile environments so why would we want to create a plasma in our house, is this dangerous? In reality, plasmas are used for many useful things such as lighting. Fluorescent tubes contain plasma as well as the newer energy-saving lights. The plasma forms when an electrical current heats any free electrons; these hot electrons collide with the gas and knock off an extra electron from the gas forming a positive ion. A positive ion is a gas atom with an electron removed. Now we have two free electrons and a free ion. The free electrons are quickly heated in the electric field and cause more electrons and ions to appear. This is called an avalanche, and the effect is used in a Geiger counter to detect electrons from radioactive material. Detecting radioactivity can save lives, but a more important device is the smoke detector.


Sharp Air Purifier Review – Efficacy of Plasmacluster Ion Technology

A little dynamo best describes the heart of Plasmacluster Ion technology. Continuing our Sharp air purifier review, we bring into focus the high concentration Plasmacluster Ion generator. Measuring only 57mm by 28.5mm by 15.5mm, the little gadget produces the critical reactive agents.

Plasmacluster Ion Generator

Plasmacluster Ion Generator

Overview of Plasmacluster Ion Technology

By the application of positive and negative voltages to discharge electrodes in the Plasmacluster Ion generator, plasma is formed. Plasma is often described as the fourth state of matter after solid, liquid and gas. It is a partially ionized gas-like state wherein some electrons are free and not bound to an atom or molecule. Natural water molecules in the plasma are decomposed into positive hydrogen ions and negative oxygen ions. Other water molecules in the air cluster around the hydrogen ions and oxygen ions forming the distinctive and stable Plasmacluster Ions. Upon contact with the surfaces of pathogens, Plasmacluster Ions are transformed into hydroxyl radicals which are highly reactive but unstable. This characteristic causes the hydroxyl to combine with hydrogen atoms on the surface membrane of the pathogen. The result; a disabled pathogen and a harmless by-product, water. Simply perfect! But is it real?


Sharp Air Purifier Review

The Sharp Air Purifier Review kicks off the first of our unique Air Purifier Review – 5-Key Factors Model.

We chose to start with Sharp Corporation partly because it is a company that is nearly a century old. In business, age and track record counts a lot.

Our introductory Sharp Air Purifier Review at Ezine.com sets out the history of Sharp as a multinational corporation and the chronological development of their unique ionic air purification technology.

Founded in 1912, Sharp has had a long track record of innovations that resulted from a culture of cutting edge technological research and development. This tradition resulted in the invention of the renowned plasmacluster ion technology in 2000. Recognising the potential of this technology in a world that is more and more concerned about health and environmental issues, Sharp has expended extensive time, effort and money to bring this technology into everyday appliances at home, at work, in the factory, on the road, rails and even in airplanes.


Air Purifier Review – 5-Key Factors Model

First it was 4, now it’s the 5-Key Factors Model. Further to our most recent post, we have now included Scientific Peer Review as the fifth key factor in our air purifier review model.

Our research indicates that the lack of scientific peer reviews is a major stumbling block to all the interested parties in accepting the claims of air purifier manufacturers, no matter how reputable the latter may be. These interested parties include the scientific community such as indoor air quality specialists, environmentalists (both academics and activists), government agencies like the US EPA and NIOSH, the medical community who deal with allergy issues etc.

It is very critical to note that this problem is not confined only to the ionic air purifier industry. It also plagues all other technologies in the air purifier industry, be it the venerable HEPA and the new-kid-on-the-block (relatively speaking) photo-catalytic oxidation, etc.


Ionic Air Purifier – Lack of Scientific Peer Reviews

Millions of dollars change hands every year in the ionic air purifier industry. An essential tool to improve indoor air quality, the ionic air purifier inactivates airborne microscopic viral and bacterial organisms, animate and inanimate allergens, gaseous chemicals and possibly radioactive radon.

Unofficial Endorsement

Manufacturers in the ionic air purifier industry pour millions into R&D to prove their claims. Institutes and universities are tasked to conduct multi-faceted studies. Well-known virologists and air quality experts are commissioned to conduct various experiments to verify manufacturers’ claims.

Yet other manufacturers of the ionic air purifier look to non-profit third parties with interests in promoting indoor air quality. Various attestations are sought after from non-profit organizations like the American Lung Association, the Asthma & Allergy Foundation of America, the Association of Home Appliance Manufacturers (AHAM) and the Asthma Society of Canada. 


Swine Flu – Pandemic Fear Arrives, Again


Colin Powell once said “ ‘if it ain’t broke, don’t fix it’ is the slogan of the complacent, the arrogant or the scared. It’s an excuse for inaction, a call to non-arms.” 

As recently as 15 Mar 2009, complacent “myth-busters” were still given prime press coverage (see our post on Ionic Air Purifier & The Bird Flu Myth ).  Even now, as the WHO raises the pandemic alert to Phase 5, there are still detractors who are arguing that this is all a great conspiracy by capitalists to profit themselves. 

It is a good thing that there are influential people who do not believe in complacency, and who are willing to stand up against skepticism, indifference and ignorance. 

Take the almost prophetic warning from Professor Ray Anderson from the Imperial College London. In a press report on 18 April 2009, headlined “The next one will strike suddenly”, he warned that “…the next major mortality-inducing infectious agent will be a surprise. Rather like the HIV virus and SARS, it will come out of nowhere.” 


Ionic Air Purifier Review – 4 Key Factors

Reviews of ionic air purifiers and other air purifiers on the internet have fallen short of the expectations of users and the demands of manufacturers. 

Ionic Air Purifier Reviews – Why Are Expectations of Users Not Met?

Users are not getting the factual data that they need to make well-informed decisions about ionic air purifiers. 

Reviewers become too focused on promoting a certain brand of ionic air purifier due to their motivation for financial gain, say when they are affiliates earning a cut for every unit sold from their link. 

Other ionic air purifier reviewers may “fall in love” with a product out of brand loyalty, nationalistic sentiment or simply, irrationality. 

Brand loyalty is difficult to explain. It is akin to motorists always filling up with Shell petrol even though other brands are identical in composition, as a friendly insider of that industry lets out. 


Ionic Air Purifier Review – Efficacy & Efficiency Tests

In the post about the search for an ideal ionic air purifier, 2 very important aspects were highlighted for scrutiny before one parts with hard-earned monies to buy an ionic air purifier.  These are: 

(1) Efficacy – the ionic air purifier technology has been tested in the laboratory to really work on the basis of some thorough scientific research; 

(2) Effectiveness – the ionic air purifier technology has been successfully transplanted from the laboratory into an appliance that will deliver the same results in a user’s setting i.e. home, office, school etc. 

The detailed article Ionic Air Purifier Review – Efficacy & Efficiency Tests will be posted at EzineArticles for your perusal.

In addition, bloggers and webmasters who have published the 2 Safety articles at EzineArticles.com (Ionic Air Purifiers – Safety First and Ionic Air Purifiers – Safety First Reduxwould be familiar with how to publish the Efficacy & Efficiency Test article (when it is up at EzineArticles shortly) on their own sites. For those who are not, the link will be in the column to the right of the article. 


Ionic Air Purifiers & The Bird Flu Myth

Air purifiers, more specifically the right ionic air purifier, will be an essential tool in protecting you from the much feared bird flu pandemic, we say.

Relax, bird flu pandemic is nothing more than an urban legend, says Professor Philip Alcabes, professor of urban public health at the University of New York. In a Washington Post press article on 15 Mar 2009, he debunks as 5 myths the 5 major thoughts motivating health authorities, namely:

(1) Infectious diseases are spreading faster than ever

(2) To learn how to prevent a pandemic, look to the past

(3) We should brace ourselves for another Spanish flu

(4) The annual flu season is nothing compared to a pandemic

(5) There’s no such thing as being too prepared.