Archive for May, 2009

Ionic Air Purifier – Lack of Scientific Peer Reviews

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Millions of dollars change hands every year in the ionic air purifier industry. An essential tool to improve indoor air quality, the ionic air purifier inactivates airborne microscopic viral and bacterial organisms, animate and inanimate allergens, gaseous chemicals and possibly radioactive radon.

Unofficial Endorsement

Manufacturers in the ionic air purifier industry pour millions into R&D to prove their claims. Institutes and universities are tasked to conduct multi-faceted studies. Well-known virologists and air quality experts are commissioned to conduct various experiments to verify manufacturers’ claims.

Swine Flu – Pandemic Fear Arrives, Again

COMPLACENCY 

Colin Powell once said “ ‘if it ain’t broke, don’t fix it’ is the slogan of the complacent, the arrogant or the scared. It’s an excuse for inaction, a call to non-arms.” 

As recently as 15 Mar 2009, complacent “myth-busters” were still given prime press coverage (see our post on Ionic Air Purifier & The Bird Flu Myth ).  Even now, as the WHO raises the pandemic alert to Phase 5, there are still detractors who are arguing that this is all a great conspiracy by capitalists to profit themselves. 

Ionic Air Purifier Review – 4 Key Factors

Reviews of ionic air purifiers and other air purifiers on the internet have fallen short of the expectations of users and the demands of manufacturers. 

Ionic Air Purifier Reviews – Why Are Expectations of Users Not Met?

Users are not getting the factual data that they need to make well-informed decisions about ionic air purifiers. 

Reviewers become too focused on promoting a certain brand of ionic air purifier due to their motivation for financial gain, say when they are affiliates earning a cut for every unit sold from their link.